I tell everyone all the time, to really love fashion you kind of have to hate it.ĪM: You have to also play.
I think the thing about fashion is it’s like anything you have to learn about, and learn what you love and don’t love. I got into fashion when I was a little girl, but I never really got into all the designers until I was twenty. Nicholas Ghesquière at Vuitton is a true visionary.ĪM: I’m obsessed and also who doesn’t love Chanel. Like I’m obsessed with Louis Vuitton suits. He is such a sweetheart and I just loved him. He DM’d me to do a charity even with him recently. MB: Do you have any favorite designers? I saw Christian Cowan is always commenting on your Instagram.ĪM: Oh my God. “I think the thing about fashion is it’s like anything you have to learn about, and learn what you love and don’t love.”Īm I going to go to the grocery store with my Margiela boots and my Burberry bag to buy some black beans?
You’re not always going to be happy all of the time and that’s okay. Don’t think about the bad.’ My parents always taught me stay positive, but you have to be prepared if anything bad happens, too. Growing up, I had a lot of friends who would say, ‘Be super positive. If we want something, there’s always something good coming our way and there’s always going to be something bad. Why is duality so important to you? I’m sure the fans go crazy because there are a lot of Illuminati references in there, too.ĪM: I feel we are made up of dualities, all the time. I read how you came up with the name Ava Max – Ava is feminine and Max is masculine. I want to ask you about duality because it seems to be such a prominent theme in your music, in your image, and even in your haircut. It’s tough for me, but I love to dress up, but I don’t like all the attention. MB: I’m sure the experience of performing at the VMAs is also a kind of heaven and hell.ĪM: Yeah, I don’t love the red carpet. And I’m like, “Oh my God, this album needs to be called Heaven & Hell. I was literally on the way to perform at the pre-show because I was singing “Torn” and some of the lyrics of “Torn” are torn in between heaven and hell. I thought, ‘Oh my God, I want to call it Heaven & Hell.’ It was an epiphany. It actually started when I was on my way to the VMAs last year. Then Hell (Side B), I wanted to feel darker with my single Torn living between both Heaven & Hell in Purgatory. Heaven (side A), I wanted to be really light and bright, sonically produced. It’s more about the ups and downs, the yin and the yang, the feeling that you have an angel on your shoulder but also a devil every time we make a decision. When did the first idea for this album come to you?ĪM: Heaven & Hell means a lot of things for me. It seemed like you came out of nowhere, but I’m sure you’ve been working very hard on it for quite some time. MB: Talk to me about the making of your new album Heaven & Hell. It was very hard for them, but I learned a lot from them. My parents were Albanian immigrants and they came to The United States with no money. I want to ask you about growing up and your early forays into music.Īva Max: Yeah, I moved around a lot growing up. I found your early beginnings very interesting. Mark Benjamin: Thanks for speaking with us today. We spoke to Ava on her early career, inspiration, fashion sense, and her breakout success with Heaven & Hell. As she recounts in the following exclusive interview with RAIN, Ava knew at a young age that she wanted to be in music and has been fighting for her place in the industry ever since. Having initially recorded over one hundred songs for her debut album, Ava is no stranger to hard work and the grind. From her iconic haircut (one side is a cut short, while the other side is styled long) to her eye-catching and colorful fashion choices, Ava Max is bringing extravagance back into pop music.
Often compared to an early Lady Gaga, over the past few years Ava Max has struck a tune of her own.